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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
Hardcover
ISBN13: 9781032974415
Publisher: Routledge
Published: Feb 12 2025
Pages: 170
Weight: 1.08
Height: 0.44 Width: 6.69 Depth: 9.61
Language: English
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
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Mills, Adam J.
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