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Strategic Analysis: A Creative and Cultural Industries Perspective
Paperback
Series: Discovering the Creative Industries
ISBN13: 9781138185272
Publisher: Routledge
Published: Jan 31 2017
Pages: 168
Weight: 0.57
Height: 0.30 Width: 6.10 Depth: 9.10
Language: English
This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.
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