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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Staying the Consumption Course: Exploring the Individual Lock-In Process in Service Relationships

Staying the Consumption Course: Exploring the Individual Lock-In Process in Service Relationships

Schulte, Benjamin Krischan

Paperback

Business GeneralMarketing

ISBN10: 3658087870
ISBN13: 9783658087876
Publisher: Springer Gabler
Published: Feb 20 2015
Pages: 228
Weight: 0.72
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

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