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Sports Marketing: A Strategic Perspective
Paperback
ISBN13: 9780367141653
Publisher: Routledge
Published: Nov 30 2021
Pages: 796
Weight: 2.79
Height: 1.61 Width: 6.69 Depth: 9.61
Language: English
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
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