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Sport Public Relations and Communication
Hardcover
Series: Routledge Sports Marketing
ManagementMarketingSports General
ISBN13: 9781138132375
Publisher: Routledge
Published: Oct 20 2015
Pages: 282
Weight: 1.78
Height: 0.69 Width: 8.00 Depth: 10.00
Language: English
Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
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