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Socratic Selling
Paperback
ISBN13: 9781265780678
Publisher: McGraw-Hill Companies
Published: Jun 10 2023
Pages: 192
Weight: 0.43
Height: 0.41 Width: 5.00 Depth: 8.00
Language: English
Build a relationship with your customers and close the sale more surely.
The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you.
Inside you will discover how to:
- Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter
- Guide the dialogue through a discovery of needs and needed decisions
- Negotiate objections, and close effectively
- Uncover the motivators that move sales to more predictable closure
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