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Social Marketing: Theoretical and Practical Perspectives

Social Marketing: Theoretical and Practical Perspectives

Hardcover

Series: Lea's Communication (Hardcover)

Investing & FinanceMarketingGeneral Psychology

ISBN10: 0805824995
ISBN13: 9780805824995
Publisher: Psychology Press
Published: May 1 1997
Pages: 474
Weight: 1.93
Height: 1.38 Width: 6.12 Depth: 9.44
Language: English
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

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