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Small Business Management

Small Business Management

Paperback

Series: Wiley Series in Management

Management

ISBN10: 0471500712
ISBN13: 9780471500711
Publisher: John Wiley & Sons, Inc.
Published: Jan 2 1990
Pages: 736
Weight: 2.77
Height: 1.21 Width: 7.80 Depth: 9.50
Language: English
Informally written, with a practice-oriented approach, this text presents the techniques and methods used in the day-to-day management of a small business. Organized by functional areas, e.g. marketing, finance etc., the text introduces readers to conceptual material through the many examples and applications of the small business operation. Updated significantly to reflect the many changes in today's business environment, this edition has expanded or added coverage of the business plan, microcomputers in small business, international marketing, women entrepreneurs, and telemarketing. Also, a section entitled

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Management