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Signsbook - Zeichen Setzen in Der Kommunikation
Hardcover
ISBN13: 9783834940087
Publisher: Gabler Verlag
Published: Jul 24 2012
Pages: 275
Weight: 1.30
Height: 0.50 Width: 6.60 Depth: 9.80
Language: German
Von der Facebook-Revolution bis zur Info-Atomisierung: Wie können sich Menschen in einer zunehmend zersplitterten und überfluteten Kommunikationswelt überhaupt noch miteinander verständigen? Und welche Chancen und Potenziale ergeben sich aus diesem Umbruch?
Im SignsBook diskutieren prominente Marketing- und Kommunikationsexperten, wie die Zukunft der Kommunikation angesichts zunehmender Veränderungen aussehen wird und wie sie aktiv gestaltet werden kann. Neben dem Wandel in der täglichen (Medien-)Kommunikation wird auch der Einfluss neuer Medienformen, neuer Technik und der von Social-Media-Plattformen auf die Qualität und den Sinngehalt der Informationen und Botschaften untersucht - bis hin zu den Auswirkungen im gesellschaftlichen, kulturellen und politischen Bereich. Mit dem SignsBook setzen die Herausgeber und Autoren ein Zeichen für eine wirkungsvolle, Erfolg bringende Kommunikation, die sich notwendigerweise an Werten wie Nachhaltigkeit, Authentizität und Glaubwürdigkeit orientiert und dabei innovativ und zeitgemä ist. In diesem Kommunikationsfachbuch kommen neben prominenten Marketing-, Medien- und Kommunikationspersönlichkeiten kommen auch Blogger, Forscher, Fotografen, Musiker und Pädagogen zu Wort.
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