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Services Marketing: Text and Cases

Services Marketing: Text and Cases

Paperback

Marketing

Currently unavailable to order

ISBN10: 0230520936
ISBN13: 9780230520936
Publisher: Red Globe Pr
Published: Jan 15 2009
Pages: 376
Weight: 1.60
Height: 0.80 Width: 7.40 Depth: 9.50
Language: English
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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