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Service Brand Equity

Service Brand Equity

Paperback

Management

ISBN10: 3639319222
ISBN13: 9783639319224
Publisher: Blues Kids Of Amer
Published: Jan 23 2011
Pages: 168
Weight: 0.56
Height: 0.39 Width: 6.00 Depth: 9.00
Language: English
The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. While the employee is core to service brand equity theories, little is known about what characterizes an effective employee. This study attempts to uncover this unknown. Finding endorse the importance of espousing a vision containing reference to employee brand equity and customer based brand equity.

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Management