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Sensory Marketing: An Introduction

Sensory Marketing: An Introduction

Paperback

AccountingMarketing

ISBN10: 1526423251
ISBN13: 9781526423252
Publisher: Sage Publishing Ltd
Published: Jul 29 2020
Pages: 240
Weight: 0.86
Height: 0.51 Width: 6.69 Depth: 9.61
Language: English
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

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