Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Science X Marketing

Science X Marketing

Ho, Kevin
Azma, Sheeva
Tabbutt, Kelly

Paperback

Marketing

ISBN10: 057888738X
ISBN13: 9780578887388
Publisher: Fancy Comma, LLC
Published: May 18 2024
Pages: 270
Weight: 0.80
Height: 0.57 Width: 6.00 Depth: 9.00
Language: English

Sheeva Azma wears many hats: she's a scientist, journalist, educator, policy professional, storyteller, and marketer. She's also founder of the science communications company Fancy Comma, LLC. Sheeva wrote SCIENCE X MARKETING for those who are curious about the impact that science can have outside of the lab. Sheeva discusses the space between science and marketing, and the many ways in which her life's work exists at the intersection of these two spheres, and expands into related spheres, such as policy.

As a science communicator, Sheeva loves the space she inhabits at the intersection of science and marketing -- hence the title for this book. In SCIENCE X MARKETING, Sheeva details her experiences at the intersection of these two differing spheres. The purpose of this book is to provide insight into the overlap between science and marketing and make the case that scientists require strong communications skills, including in marketing, public relations, and related spheres such as policy, to tackle the world's many scientific challenges.

Also in

Marketing

View All