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Scenario Planning: The Link Between Future and Strategy

Scenario Planning: The Link Between Future and Strategy

Paperback

Business GeneralManagement

ISBN10: 1349431974
ISBN13: 9781349431977
Publisher: Palgrave MacMillan
Published: Jan 1 2003
Pages: 180
Weight: 0.59
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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Management