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Satellite Marketing: Using Social Media to Create Engagement
Paperback
ISBN13: 9781482256147
Publisher: Productivity Pr Inc
Published: May 24 2016
Pages: 248
Weight: 1.15
Height: 0.60 Width: 6.90 Depth: 9.90
Language: English
Dispelling many of the myths surrounding social media, Satellite Marketing outlines a proven process for creating an actionable strategic plan based on measurable goals. It provides readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. The book explains why successful marketing has evolved from product-centric to customer-centric and also presents valuable lessons learned from established communications channels that apply to social media. The book is written by Kevin Popovic, named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
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