Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sales Promotion and Brand Loyalty

Sales Promotion and Brand Loyalty

Dubey Jayashree
Patel Rajnikant

Paperback

Marketing

ISBN10: 3639294777
ISBN13: 9783639294774
Publisher: Blues Kids Of Amer
Published: Nov 10 2010
Pages: 224
Weight: 0.74
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
As goes the saying 'it is a jungle out there' for there is no single or simple solution to this maze lock of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and willingness to investigate perhaps the most dynamic aspect of the marketing mix. Short term inputs, Short time for results, and yes, you got to have positive results! As a marketing and retail employee myself and later on a teacher, I find that their investigation makes for some very interesting reading and factual findings which business organizations would like to consider in taking their marketing decisions. Also this report takes us a step closer towards industry - academia relationship not seen very often these days....... Useful work! By: Prof Dr N.Chandrasekhar, Faculty Marketing & International Retail, University of Applied Sciences, Ingolstadt Bavaria, GERMANY.

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