Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Switching Cost Strategy: How to Make Customers Stay Because They Want To

The Switching Cost Strategy: How to Make Customers Stay Because They Want To

Solenne, Arvind

Paperback

Business GeneralMarketingGeneral Computers

ISBN10: 9309879211
ISBN13: 9789309879210
Publisher: Mindful Pages
Published: Oct 10 2026
Pages: 252
Weight: 0.75
Height: 0.57 Width: 6.00 Depth: 9.00
Language: English
Retention is easy to fake and hard to deserve. Add friction to cancellation, bury exports, punish downgrades, and churn drops - for a while. But customers notice, teams feel it, and trust erodes. The Switching Cost Strategy is a practical guide to building switching costs that customers experience as value: the calm confidence that staying is simply the best option, not the only one. Arvind Solenne reframes switching cost strategy around voluntary loyalty: loyalty built through compounding usefulness, not customer fatigue. You will learn how product integration can remove real work instead of creating dependency, how data continuity turns history into safety rather than hostage-taking, and how workflow lock-in can be earned by fitting genuine routines. The book also shows how service recovery design and support continuity shape the moment customers decide whether you are worth trusting. For product leaders, founders, marketers, and customer experience teams, this is a field manual for trust-based retention and customer retention ethics. It helps you spot resentment risk before it spreads, design fair terms and honest portability, and build community switching costs that come from belonging rather than pressure. The result is a clearer standard for what healthy retention looks like - and a blueprint for making customers stay because they want to.

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