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Sustainable Marketing of Cultural and Heritage Tourism
Hardcover
Series: Routledge Critical Studies in Tourism, Business and Manageme
Business GeneralMarketingTravel General
ISBN13: 9780415777049
Publisher: Routledge
Published: Jun 14 2010
Pages: 256
Weight: 1.15
Height: 0.80 Width: 6.10 Depth: 9.20
Language: English
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
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