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The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Hardcover

Business GeneralMarketing

ISBN10: 1787540391
ISBN13: 9781787540392
Publisher: Emerald Publishing Limited
Published: May 14 2018
Pages: 328
Weight: 1.27
Height: 1.00 Width: 6.20 Depth: 9.10
Language: English
The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.

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