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AI Marketing Essentials: Concepts and Practice for the Digital Age

AI Marketing Essentials: Concepts and Practice for the Digital Age

Hardcover

Business GeneralMarketing

ISBN10: 1032818832
ISBN13: 9781032818832
Publisher: Routledge
Published: May 28 2026
Pages: 202
Weight: 1.21
Height: 0.56 Width: 6.69 Depth: 9.61
Language: English

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.

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Sheth, Jagdish N.

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Business General