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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Paperback
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032634814
Publisher: Routledge
Published: Jun 22 2026
Pages: 160
Weight: 0.57
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
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