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Digital Consumer Behavior
Paperback
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032573687
Publisher: Routledge
Published: Feb 24 2026
Pages: 246
Weight: 0.91
Height: 0.54 Width: 6.69 Depth: 9.61
Language: English
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
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