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Customer Relationship Management in the Digital Age
Hardcover
ISBN13: 9781032854380
Publisher: Routledge
Published: Jun 12 2025
Pages: 238
Weight: 1.31
Height: 0.63 Width: 6.69 Depth: 9.61
Language: English
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
1 different editions
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