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Social Media Marketing: Emerging Concepts and Applications
Paperback
ISBN13: 9789811353659
Publisher: Palgrave Macmillan
Published: Feb 9 2019
Pages: 226
Weight: 0.67
Height: 0.53 Width: 5.83 Depth: 8.27
Language: English
Discusses the conceptual issues involved in social media and integrates them with marketing
Highlights the nuances of digital consumer behaviour
Examines the usage of social media to enhance the creation and appropriation of value in external customer relations with the help of selected case studies
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