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Sustainability Marketing: New Directions and Practices
Hardcover
ISBN13: 9781800712454
Publisher: Emerald Pub Ltd
Published: May 5 2021
Pages: 280
Weight: 1.05
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage.
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