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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Successful Marketing Strategy for High-Tech Firms

Successful Marketing Strategy for High-Tech Firms

Hardcover

Series: Artech House Technology Management and Professional Developm

Marketing

ISBN10: 0890068542
ISBN13: 9780890068540
Publisher: Artech House Inc
Published: Jul 31 1998
Pages: 288
Weight: 1.13
Height: 0.82 Width: 6.26 Depth: 9.34
Language: English
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

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