Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Subjective Side of Strategy Making: Future Orientations and Perceptions of Executives

The Subjective Side of Strategy Making: Future Orientations and Perceptions of Executives

Das, T. K.

Hardcover

ManagementGeneral Education

ISBN10: 0275923401
ISBN13: 9780275923402
Publisher: Praeger
Published: Aug 5 1986
Pages: 292
Weight: 1.30
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book proposes a conception of the corporate strategy making process that recognizes the individual strategy maker as a center-stage corporate actor. This individual-centered view of the stategy making process is needed in order to better understand the interplay between objective factors and the subjective perceptions and values of strategy makers. Using a large sample of executives working in two of the ten largest U.S. commercial banks, Das examines empirically the dynamics of two critical aspects of the role of individual strategy makers: future orientation and perceptions of the strategic planning milieu. He discusses the various implications of his findings for further research into the strategy making process. The author demonstrates the utility of individual future orientation in understanding how strategy makers influence the character of the eventual corporate strategy. The results of Das' study help to explain why long-range planning is really more short-range than anyone cares to admit.

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