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A Study on Pester Power

A Study on Pester Power

Paperback

Marketing

ISBN10: 6630361806
ISBN13: 9786630361803
Publisher: LAP Lambert Academic Publishing
Published: Aug 24 2026
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
A Study on Creation among Children with reference to Coimbatore CityFamily as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. All family members play different roles in the process of buying any product or service. These roles are those of initiator, influencer and decision- maker. Children have come to constitute a very important consumer group and it starts when they are very young. Children are the segment in this study, focus is on influencing agent, because it show that children achieve to increase to buy the various kinds of pester power products .

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Marketing