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Structured Creativity: Formulating an Innovation Strategy

Structured Creativity: Formulating an Innovation Strategy

Paperback

Business GeneralManagement

ISBN10: 1349542806
ISBN13: 9781349542802
Publisher: Springer Nature
Published: Aug 27 2016
Pages: 227
Weight: 0.63
Height: 0.51 Width: 5.50 Depth: 8.50
Language: English
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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