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Strategy and Success Factors of Business Schools

Strategy and Success Factors of Business Schools

Paperback

ManagementGeneral Education

ISBN10: 3658145188
ISBN13: 9783658145187
Publisher: Springer Gabler
Published: Jul 8 2016
Pages: 262
Weight: 0.75
Height: 0.60 Width: 5.83 Depth: 8.27
Language: English
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

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