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Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Market
Hardcover
Series: Routledge Library Editions: International Business
ISBN13: 9780415658126
Publisher: Routledge
Published: Nov 27 2012
Pages: 324
Weight: 1.39
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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