Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategies for Asia Pacific: Beyond the Crisis

Strategies for Asia Pacific: Beyond the Crisis

Lasserre, Philippe
Schütte, Hellmut

Paperback

Series: Beyond the Crisis

Business GeneralManagement

ISBN10: 033373582X
ISBN13: 9780333735824
Publisher: Palgrave MacMillan
Published: Jun 18 1999
Pages: 323
Weight: 1.20
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.

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