• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic sports sponsorship in practice

Strategic sports sponsorship in practice

Paperback

Marketing

ISBN10: 6200744416
ISBN13: 9786200744418
Publisher: Our Knowledge Publishing
Published: Jul 26 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
Within the field of sports marketing, this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature, a decision-making process is developed and then illustrated using the case study of Wiesenhof/Werder Bremen. Finally, mistakes are identified and recommendations for improvement are developed.

Also from

Vital, Patrick

Also in

Marketing