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Strategic Revenue Enablement: The Tactical Execution of Your Go-To-Market Strategy
Hardcover
Publisher Price: $49.99
ISBN13: 9781038318695
Publisher: FriesenPress
Published: May 14 2026
Pages: 400
Weight: 2.00
Height: 0.88 Width: 7.00 Depth: 10.00
Language: English
The book demystifies complex concepts like identifying top sales talent, nurturing their abilities, understanding modern buyer psychology, and crafting effective sales messaging. Backed by the author's industry experience, every discussion is rooted in facts and statistics, providing essential insights into today's market.
Rich with anecdotes and real-life case studies, Strategic Revenue Enablement illustrates its points with engaging stories like the janitor at Frito-Lay and the missing shoehorn. Covering topics such as Complexity Theory, Sales Competencies, Internal Consulting and Customer Success, the book teaches through meticulous storytelling. Key discussions include Why Do They Buy?, Experiential Learning, Salespeople Analytics, and Everboarding, offering valuable lessons for any Revenue Enablement leader.
Strategic Revenue Enablement also addresses how to avoid structural pitfalls and the dangers of non-adaptability. The book's exploration of organizational siloes and human tendencies provides profound insights into company dynamics.
Packed with actionable to-dos for customer engagement, horizontal collaboration, product launch, data analytics, and more, this book delves into specifics like Socratic Questioning for coaching, AI role-playing for onboarding, and Voice Analytics for feedback loops. It's not just for sales leadership or L&D professionals; its curiosity-driven approach makes it accessible and beneficial for readers from any background.
1 different editions
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Strategic Revenue Enablement: The Tactical Execution of Your Go-To-Market Strategy
O'Connor, Neil M.
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O'Connor, Neil M.
Strategic Revenue Enablement: The Tactical Execution of Your Go-To-Market Strategy
O'Connor, Neil M.
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