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Strategic Public Relations in Emerging Economies: Public and Private Sector Perspectives

Strategic Public Relations in Emerging Economies: Public and Private Sector Perspectives

Hardcover

Series: Palgrave Studies of Marketing in Emerging Economies

Business GeneralMarketingGeneral Political Science

ISBN10: 3031853431
ISBN13: 9783031853432
Publisher: Palgrave MacMillan
Published: Aug 15 2025
Pages: 336
Weight: 1.28
Height: 0.81 Width: 5.83 Depth: 8.27
Language: English
This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.

The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors.

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