Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Options of Non-profit and For-profit Organisations in the German General Aviation Industry

Strategic Options of Non-profit and For-profit Organisations in the German General Aviation Industry

Krieg, Jürgen

Paperback

Management

ISBN10: 3656369577
ISBN13: 9783656369578
Publisher: Grin Verlag
Published: Feb 8 2013
Pages: 110
Weight: 0.34
Height: 0.26 Width: 5.83 Depth: 8.27
Language: English
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: C, Henley Business School University of Reading, course: Strategie / Marketing, language: English, abstract: The focus of this thesis is on the mixed industry, namely the German general aviation industry, especially on its NPOs (Clubs) and what drives their strategic approaches. The research question was to investigate potential strategic growth options for NPOs in the German general aviation industry, the factors that influence the selection of a specific growth strategy and the higher success rate among the growth strategies. This thesis derived the three objectives: a.The favour of NPOs for a certain strategy/strategic direction, b.the impact of specific growth strategies on NPO performance, and c.the impact of macro and micro environmental and internal factors on the NPOs chosen growth strategy. The content regarded both macro and micro environmental factors and how they are perceived by the NPOs for the German general aviation industry, the growth strategies and generic strategies they follow as well as the market performance they achieve.[...]

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