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Strategic Omnichannel Management: Strategy, Theory and Practice
Hardcover
ISBN13: 9781041288268
Publisher: Routledge
Published: Sep 25 2026
Pages: 160
Weight: 1.05
Height: 0.44 Width: 6.69 Depth: 9.61
Language: English
This book offers a clear, practical guide to tackling one of the most pressing challenges in contemporary omnichannel management. Through practical case studies, industry data, and recent research, it demonstrates how effective omnichannel strategies can rebuild buyer trust, enhance profitability, and foster resilience during disruptions.
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