• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Management

Strategic Management

Hardcover

Management

ISBN10: 164172093X
ISBN13: 9781641720939
Publisher: Larsen & Keller Education
Published: Jun 3 2019
Pages: 196
Weight: 1.54
Height: 0.50 Width: 8.00 Depth: 10.88
Language: English
Strategic management is an important area of management. It involves the development and implementation of the goals and objectives of the management by considering the availability of resources and an assessment of the external and internal environments of the organization. Strategic management provides a guide to the operations of an enterprise. A focus on competition, cost and customers underlies the development of strategic management. Some of the conceptual frameworks in this field are SWOT analysis, experience curve, competitive advantage, corporate strategy and portfolio theory, etc. This textbook is a valuable compilation of topics, ranging from the basic to the most complex theories and principles of strategic management. It provides comprehensive insights into this field. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

Also in

Management