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Strategic Management Information 4e
Paperback
ISBN13: 9780470034675
Publisher: John Wiley & Sons
Published: Mar 28 2016
Pages: 504
Weight: 1.96
Height: 1.01 Width: 7.44 Depth: 9.69
Language: English
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
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