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Strategic Marketing: Concepts and Cases
Hardcover
ISBN13: 9781138593633
Publisher: Routledge
Published: Jul 3 2018
Pages: 148
Weight: 0.89
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
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