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Strategic Marketing Planning: A Step-By-Step Approach
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781032463933
Publisher: Routledge
Published: Nov 1 2023
Pages: 458
Weight: 2.11
Height: 1.06 Width: 6.69 Depth: 9.61
Language: English
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
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