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Strategic Leadership and Management in the Automotive Industry

Strategic Leadership and Management in the Automotive Industry

Hardcover

ManagementTechnology & Engineering

ISBN10: 1543782299
ISBN13: 9781543782295
Publisher: Partridge Publishing Singapore
Published: Aug 12 2024
Pages: 234
Weight: 1.13
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. Strategic Leadership and Management in the Automotive Industry explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.

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