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Strategic Innovation: New Game Strategies for Competitive Advantage

Strategic Innovation: New Game Strategies for Competitive Advantage

Paperback

Business GeneralManagement

ISBN10: 0415997828
ISBN13: 9780415997829
Publisher: Routledge
Published: Apr 1 2009
Pages: 504
Weight: 1.95
Height: 1.00 Width: 6.90 Depth: 9.90
Language: English
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

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