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Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781032770505
Publisher: Routledge
Published: Nov 19 2024
Pages: 184
Weight: 0.99
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
1 different editions
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Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
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Szkudlarek, Ewa
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Also from
Gross-Golacka, Elwira
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
Gross-Golacka, Elwira
Szkudlarek, Ewa
Paperback
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