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Strategic Employee Communication: Building a Culture of Engagement
Hardcover
ISBN13: 9783319978932
Publisher: Palgrave Macmillan
Published: Oct 18 2018
Pages: 321
Weight: 1.47
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Part 1: Organizational Culture
Chapter 1. The incoherence of a solid organizational culture for liquid employees, by
Thatiana Cappellano
Chapter 2. Bodymedia theory: a value proposition for organizational culture, by Simone
Ribeiro de Oliveira BambiniChapter 3. Organizational ethics: the challenges faced by communication and culture to
change behaviours, by Ágatha Camargo Paraventi
Chapter 4. Leadership communications with an appreciative approach in
a participative culture: the case of Nutrimental, by William Antonio CerantolaChapter 5. WhatsApp and the mediatization of informal communication
in organizations, by Bruno Carramenha, Thatiana Cappellano & Viviane Mansi
Chapter 6. Diversity Management: an overlook on Brazil's largest companies, by Bruno
Carramenha & Thatiana CappellanoChapter 7. Behind every engagement there is always a good story, by Bruna Bezerra Lima
Chapter 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations, by Bruna Gomes Mascarenhas
Part 2: Leadership and Engagement
Chapter 9. Internal Communications Flourishes at the Grassroots: The
Growing Importance of Managers in Employee Engagement, by Gail S.
Thornton
Chapter 10. Work, motivation and Monday mornings, by André Caldeira
Chapter 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira
Chapter 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi
Chapter 13. Social Team Building as a practice of corporate values to achieve engagement, by Silvana Nader
Chapter 14. Humanized employee communications: the possible contributions of publicrelations in the BIOFAST Group experience, by Solange Moura
Part 3: Planning and Measurement
Chapter 15. Employee Communications Management: the Role of Planning and
Communication Channels, by Bruno Carramenha
Chapter 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications, by Cynthia Sganzerla Provedel
Chapter 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications, by Andréa Guardabassi & Gisele Lorenzetti
Chapter 18. Communications measurement as a key-factor for organizational strategysuccess, by Lívia Guadaim
Chapter 19. On the Imperative of Planning Employee Communications: Theoretical
Considerations and the Case Study of Vale, by Paulo Henrique Soares & Rozália Del Gáudio
Chapter 20. Simplification to drive relevance: GE's moment of 'letting go, ' by DanielleAbade Brito
Chapter 21. Communications agencies in practice: reflections and stories
from working with clients in employee communications projects, by José
Luís Ovando
Part 4: Channels and Campaigns
Chapter 22. On employee communications channels and campaigns, by Marina Gerardi
Chapter 23. Corporate mobile communication: challenges and reflections in an environment of connected employees, by Renato Martinelli
Chapter 24. An employee communications strategy to support the launch of a new business strategy, by Javier Marín
Chapter 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees, by Bruno Chaves
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