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612-822-4611
Strategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age

Hardcover

Business GeneralManagement

ISBN10: 1800712650
ISBN13: 9781800712652
Publisher: Emerald Pub Ltd
Published: Feb 19 2021
Pages: 280
Weight: 1.05
Height: 0.79 Width: 6.06 Depth: 9.06
Language: English
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions.

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