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Strategic Communication: Campaign Planning
Paperback
Business GeneralMarketingGeneral Sociology
ISBN13: 9781032329734
Publisher: Routledge
Published: Jun 20 2023
Pages: 278
Weight: 1.06
Height: 0.63 Width: 6.69 Depth: 9.61
Language: English
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.
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