• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand

Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand

Hardcover

Series: Classroom Companion: Business

ManagementMarketingGraphic Design

Currently unavailable to order

ISBN10: 303190382X
ISBN13: 9783031903823
Publisher: Springer
Published: May 31 2025
Pages: 263
Weight: 1.25
Height: 0.83 Width: 6.52 Depth: 9.31
Language: English
With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical foundation to brand management that can be applied to small business. It also addresses the unique challenges and opportunities that small businesses face in establishing, nurturing, and leveraging their brands for long-term success.

1 different editions

Also available

Also from

Wymer, Walter

Also in

Marketing