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Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Hardcover
ISBN13: 9781032428499
Publisher: Routledge
Published: Apr 30 2024
Pages: 154
Weight: 1.14
Height: 0.44 Width: 7.00 Depth: 10.00
Language: English
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
1 different editions
Also available
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Longo, Maria Cristina
Canalichio, Pete
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Longo, Maria Cristina
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Longo, Maria Cristina
Canalichio, Pete
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