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Strategic and Innovative Pricing: Price Models for a Digital Economy
Hardcover
Series: Routledge Research in Strategic Management
ISBN13: 9780367148706
Publisher: Routledge
Published: Jun 15 2020
Pages: 182
Weight: 0.92
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
1 different editions
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Strategic and Innovative Pricing: Price Models for a Digital Economy
Cöster, Mathias
Iveroth, Einar
Olve, Nils-Göran
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